Category Archives: Uncategorized

Direct mail is king in advertising. It’s direct, in your hands, and grabs attention right away. There’s no cold calling, knocking on doors, or guessing if your direct mail made into your customers’ hands. In a 2020 consumer survey, 71% … Continue reading →

6 Reasons Why You Need a Vacation Taking time off can be difficult, especially if you fear things might stall or fall apart without you there. But rest, and the time to unplug and recharge, are necessary indulgences. Here are … Continue reading →

8 Direct Mail Mistakes to Avoid You know you need to do direct mail. After all, it’s been proven to be effective in getting the word out about your business, and it’s economical. Not only that, but it’s trackable to … Continue reading →

In a busy world filled with lists and to-dos, how do you put out content that will rise to the top and be read by others? Here are some great writing tips to help your newsletter get the attention it … Continue reading →

3 Tips to Improve Your Print Marketing Strategy Print is a powerful marketing tool. People trust print more. In fact, 82% of consumers say they trust print ads more than digital ones. This is one reason why print helps generate … Continue reading →

5 Ways to Reconnect To Your Audience The last year and a half with the COVID pandemic has been highly disruptive, breaking relationships and forcing distance between people in all facets of life. Business hasn’t been excluded from that effect. … Continue reading →

The Importance of Organization When Meeting Deadlines Some are lucky enough to have natural organization skills; others have to work at managing their time in order to work quickly and efficiently. In general, organization will help manage your time, and … Continue reading →

Print Perfection: Achieve Foolproof Production with this Pre-Printing Checklist Have you ever rushed out the door and slipped on an icy sidewalk? Or made a hasty decision in traffic that cost you loads of energy in the long run? Accidents … Continue reading →

Life is noisy. In today’s world, everywhere you look, you’re constantly swamped by ads: buy this, watch this, subscribe now! How pervasive is this? These stats give us a glimpse: Thanks to the internet and new technologies, the average viewer … Continue reading →

Why Direct Mail Postcards are Worth Every Penny Although postcards are one of today’s beloved print pieces, they had a humble beginning. The earliest postcard dates back to 1840 when an English man named Theodore Hook sent one to himself. … Continue reading →