Category Archives: Uncategorized

Print Perfection: Achieve Foolproof Production with this Pre-Printing Checklist Have you ever rushed out the door and slipped on an icy sidewalk? Or made a hasty decision in traffic that cost you loads of energy in the long run? Accidents … Continue reading →

Life is noisy. In today’s world, everywhere you look, you’re constantly swamped by ads: buy this, watch this, subscribe now! How pervasive is this? These stats give us a glimpse: Thanks to the internet and new technologies, the average viewer … Continue reading →

Why Direct Mail Postcards are Worth Every Penny Although postcards are one of today’s beloved print pieces, they had a humble beginning. The earliest postcard dates back to 1840 when an English man named Theodore Hook sent one to himself. … Continue reading →

Envelopes: The Humble Hero of Direct Mail Who doesn’t love a good party? As we move toward year-end holiday gatherings, many of us look forward to gathering with friends and family. However, a party is only successful if people actually … Continue reading →

In July of 2020, more than four million people savored the chance to watch live Major League Baseball on the opening night of a historic 60 game series. Due to the intensity of the abbreviated coronavirus season, each game matters … Continue reading →

Communicate Excellence with Vibrant Printed Posters and Signs One glance is truly all it takes, and recent eye-tracking studies demonstrate how quickly first impressions happen. Dr. Hong Sheng, assistant professor of technology at the Missouri University of Science and Technology, … Continue reading →

How to Establish Trust with Potential Clients Have you ever received a cold call from someone trying to sell you something? Which of these actions characterized your response? You found an excuse to hang up You used short words or … Continue reading →

There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” (Milton Glaser, graphic designer & co-founder of New York magazine) 2020 is a great time to hone your hobbies … Continue reading →

Direct Mail Postcards: A Proven Winner Results. Whether it’s weight loss, test scores, or finances, tangible success is the payoff everyone wants. With a limited marketing budget, it’s important for your business to make every penny count. And, according to … Continue reading →

5 Thoughtful Strategies for Advertising During the Pandemic If you’re like many people, you’ve probably been more conservative in your spending lately. Recent research shows that, during the pandemic, many people were rationing food to save on expenses and grocery … Continue reading →